Media Relations
As a communications manager, one of my key responsibilities is media relations. The aim is to build and maintain strong relationships with journalists and media outlets at local and regional levels. My role involves identifying newsworthy stories, writing and distributing press releases, and pitching content to ensure positive media coverage for IFRS Campus Ibirubá.
I coordinate media outreach strategies, manage press inquiries, and arrange and schedule interviews with spokespeople, always ensuring that key messages are clear, consistent, and aligned with the organization’s communication goals. I also monitor media coverage, prepare reports with results and metrics, and support crisis communication efforts when needed.
This experience has strengthened my ability to write compelling content under tight deadlines, adapt messages for different audiences, and act as a reliable bridge between the organization and the press.
Example of Media Outreach
Full-cycle video production and media strategy
In 2024, severe floods devastated the Brazilian state of Rio Grande do Sul, submerging hundreds of cities. In response, communities from unaffected areas mobilized to support flood victims.
IFRS Campus Ibirubá, located in a safe zone, became a center for local relief efforts. Professors and students from the Mechanical Engineering program launched a bed donation project to help displaced families. Partnering with the local Rotary Club, which donated mattresses, the initiative quickly gained impulse.
Due to the urgency, the team needed to publicize the project quickly to attract donations and volunteers. After discussing communication strategies with the project coordinator, I proposed producing a video campaign to boost visibility and engagement.
With no in-house audiovisual team, I took full ownership of the video production process. Within three days, I:
Wrote the video script
Filmed and recorded footage
Conducted interviews
Narrated the voice-over
Edited the final cut
Managed content distribution
To maximize reach and media interest, I created a mini-report-style video, explaining the project’s goals and inviting the public to donate wood and volunteer time. The video was shared on social media and pitched to local and regional media outlets as part of a targeted media outreach strategy.
Results
The project was featured by the region’s largest media group, which includes a TV channel, radio station, and a news website with over 30 million monthly page views. In addition to this primary coverage, several other local and regional media outlets also highlighted the initiative, further expanding its reach.
When the video was released, 17 beds had already been built. The media campaign supported the team’s efforts to raise awareness, attract donations of wood, and mobilize volunteers. As public engagement grew, contributions increased significantly. By the end of the project, more than 250 beds had been delivered to families affected by the floods
Watch the full video below:
